Amazon conducted a sting operation and filed lawsuit against more than 1000 product reviewers for fake review of products listed on Amazon’s e-commerce platform for $5 each through online marketplace Fiverr.com. Amazon had taken similar action against business houses who undertook fake review service in April 2015. Now Amazon has started action against individuals as they are diminishing trust in review platform of Amazon.
During this entire operation, Amazon hired some of the people now listed in the suit to write fake reviews essentially. Fiverr is one of such online service which let people to use its platform to sell simple services to strangers, like transcribing audio, converting photos or editing video etc. These people offered the undercover Amazon investigators 5-star reviews for $5 each.
Even one of Fiverr.com user with bess98 program, used many computers to write the reviews by deceiving Amazon.
Likewise Amazon had earlier sued reviewers, who had arranged the empty boxes by shipping in order to prove that they have purchased the products.
Amazon has not sued Fiverr. Com because it found in the court that as per the terms and conditions of Fiverr, these types of services has already been banned by Fiverr and it has tried to minimize such activities.
Amazon specified in court application, “Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate,” It further requested. “Although Amazon has successfully requested removal of similar listings from Fiverr in the past, the removal of individual listings does not address the root cause of the issue or serve as a sufficient deterrent to the bad actors engaged in creating and purchasing fraudulent product reviews.”