Amazon has emerged as a leading player in the eBook industry with its family of Kindles and offering of thousands of eBooks that users can instantly download to read. Today, the Seattle-based company announced a new Spanish-language eBook store within the Amazon.com Kindle Store, called “eBooks Kindle en Español“, or Kindle Tienda. Additionally, Amazon is offering additional features specially implemented for U.S. Spanish-speaking customers like extensive help pages, and phone and email customer support in Spanish.
With over 30,000 titles in total, Amazon says that the new eBooks Kindle en Español store offers customers the most Spanish-language bestsellers, as measured by Nielsen, and in addition to store, the new $79 Kindle and many free Kindle reading apps can be easily customized for complete Spanish-language reading and navigation, including popular highlights and other social features.
Russ Grandinetti, Vice President of Kindle Content, said that “We’re excited to introduce Spanish language storefronts on all Kindles, as well as a dedicated store for our Spanish-speaking customers in the U.S.” He added that “We expect our Spanish-speaking customers to enjoy both the newly-added books in Spanish, and the improved shopping and reading experience-including dedicated customer service in Spanish-that we’ve added to eBooks Kindle en Español. And we’re looking forward to continued expansion of our store for Spanish language readers around the world.”
Amazon notes that if users wish to to set their Kindle store experience to Spanish, U.S. customers simply change their language to “Spanish” under Store Language Preference in Manage Your Kindle.